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The company expanded into numerous areas, including other breakfast cereals and other food and drink products, and even into unrelated fields such as toys.Quaker Oats in Cedar Rapids, Iowa, was photographed during the 1930s by Theodor Horydczak, who documented the building, operations, and factory workers at the plant.During World War II, the company, through its subsidiary the Q. Ordnance Company, operated the Cornhusker Ordnance Plant, which manufactured millions of pieces of various artillery munitions (41 warehouses and 219 magazines of total 280,800 ft² were built). This plant currently makes Aunt Jemima pancake mixes, Oat Squares, Life Cereals Quaker Oh's, Bumpers, Quisp, King Vitamin Natural Granola Cereals, and Chewy granola bars, as well as Puffed Rice for use as an ingredient for other products in other plants.In 1969, Quaker acquired Fisher-Price, a toy company and spun it off in 1991.In the 1970s, the company financed the making of the film Willy Wonka & the Chocolate Factory, obtaining in return a license to use a number of the product names mentioned in the movie for candy bars.In 1982 Quaker Oats formed US Games, a company that created games for the Atari 2600. That same year, Quaker Oats acquired Florida-based orange juice plant Ardmore Farms, which it would own until selling it to Country Pure Foods in 1998.It was spun off in May 2008 to its current owners, Dr Pepper Snapple Group.In 1996, Quaker spun off its frozen food business, selling it to Aurora Foods (which was bought by Pinnacle Foods in 2004).
The merger created the fourth-largest consumer goods company in the world.Though the main prize for Pepsi Co was Gatorade noncarbonated sports drink, Quaker's cereal and snack food division serves as a seemingly healthier complement to the existing Frito-Lay division of salty snacks.attracting many companies to the site to take advantage of this source.The Trent–Severn Waterway also promised to provide an alternate shipping route from inland areas around the city, although it appears this was never used in practice.On 11 December 1916, the factory all but completely burned to the ground.
When the smoke had settled, 23 people had died and Quaker was left with $2,000,000 in damages.